After joining the Marion Parke team, one of my main responsibilities was to create consistency across the brand’s many touch points. The graphic design style and photography were inconsistent from piece to piece. These elements didn’t reflect a luxury, fashion-forward brand.

We worked through many brand identity exercises to narrow down who we are and how we want to show up in the luxury footwear space.

I worked to develop our brand guidelines and implement those changes across our various touch points. Over time, we found an incredible team of brand partners, including a creative director, lifestyle and product photographers, stylists, and web developers, to help us achieve the direction we dreamt of.